As the holiday season races in, one of the most anticipated events for Dallas Cowboys fans is gearing up: Black Friday at the official Dallas Cowboys Pro Shop. Whether you’re shopping for a Gameday jersey, sideline apparel, or collectible memorabilia, shop.dallascowboys.com is ready to unleash major savings. This year, their Black Friday event could be your best shot to score premium Cowboys gear without breaking the bank.
In this guide, we’ll explore the hottest categories, top deal strategies, and must-watch items — and show you how to maximize the official Pro Shop’s Black Friday savings.
Why the Official Dallas Cowboys Store Is the Place to Be
1. Licensed, Authentic Gear That Matters
When you buy from shop.dallascowboys.com, you know you’re getting officially licensed Cowboys merchandise — not knockoffs. Jerseys, hoodies, and accessories all come directly from the team’s Pro Shop. That includes big-name styles (Dak Prescott, CeeDee Lamb, Micah Parsons) and special collections. Dallas Cowboys Official Online Store+1
2. Deep Discounts + Sale Events
The Cowboys Pro Shop regularly runs major sales. Their “Sale Items” section features hundreds of discounted products with deals up to 50% off during special events. Dallas Cowboys Official Online Store During Black Friday, these markdowns often go even deeper, making it a prime time for serious savings.
3. Free Shipping Option
One huge plus: orders over $29 ship free, making it easier to combine savings on shipping with discounted gear. Dallas Cowboys Official Online Store For fan purchases or gifts, this helps lower total costs — especially when shopping for heavier apparel or multiple items.
4. Huge Variety
The official store isn’t just about jerseys. You’ll find: Dallas Cowboys Official Online Store
- Sideline performance wear (Nike Dri-FIT, hoodies, jackets)
- Headwear: hats, beanies, caps
- Lifestyle gear and premium collections
- Collectibles: helmets, signed footballs, and fan cave items
- Gift Sets: perfect for holiday gifting
What to Expect During This Black Friday
A. Major Price Reductions
Black Friday always brings a spike of deep discounts. On shop.dallascowboys.com, past events and ongoing sales hint that fans should expect up to 50% off on select styles. Dallas Cowboys Official Online Store Whether you’re hunting for a high-profile player’s jersey, or cozy sideline jacket, this is the time to pounce.
B. Promo Codes to Stack
Some fans have spotted codes like STARS50 that give major discounts during the Cowboys’ holiday or Black Friday-style promotions. Dallas Cowboys Official Online Store Stack that with your sale picks to maximize value.
C. Clearance and Sale Sections
The Pro Shop’s “Sale Items” and “Clearance” categories are particularly valuable for Black Friday. Jerseys, hoodies, hats, and more are listed here at steep discounts. Dallas Cowboys Official Online Store+1 If you’ve been waiting for the right time to buy Cowboys gear, this is it.
D. Premium + Exclusive Collections
Don’t sleep on the premium brands. During Black Friday, even premium collections (like designer hoodies, limited edition jerseys, or high-quality outerwear) may drop in price. Dallas Cowboys Official Online Store
Top Product Picks for Black Friday
1. Gameday Jerseys
Player jerseys are always a hit: Prescott, Lamb, Parsons — you name them. Watching their Black Friday pricing can help you land a nameplate for less.
2. Sideline Performance Hoodies & Jackets
Nike Dri-FIT hoodies, cold-weather jackets, and performance gear are great for early winter. These frequently go on sale, and Black Friday can make them very affordable. Dallas Cowboys Official Online Store
3. Fan Apparel & Lifestyle
Casual tees, cozy sweatshirts, and lounge sets make perfect holiday gifts. The Pro Shop’s sale section often includes these in bulk. Dallas Cowboys Official Online Store
4. Headwear
From fitted hats to bucket caps, the official store has a wide selection — many style options go on sale during Black Friday.
5. Collectibles & Memorabilia
For real fans, signed footballs, replica helmets, or souvenir items are often part of holiday promotions. Not only meaningful, but potentially discounted.
Smart Shopping Strategies to Max Black Friday
✅ 1. Start with the Sales Page
Head directly to the Sale Items or Clearance sections of the Pro Shop — things here move fast.
✅ 2. Use Promo Codes Wisely
Look for codes like STARS50 or others that are specifically valid during holiday or Black Friday events. Stack those with sale items for maximum savings. Dallas Cowboys Official Online Store
✅ 3. Use Filters
Filter by:
- Category (Jerseys, Hoodies, Hats)
- Size
- Player or Collection
This helps you find what’s really in sale and avoid irrelevant items.
✅ 4. Watch for “Free Shipping” Thresholds
Since orders over $29 ship free, you can optimize your total spend by grouping items or adding smaller pieces to meet that threshold.
✅ 5. Be Ready Early
Deals often go live early. Bookmark the Pro Shop, set alerts, or sign up for their email list so you don’t miss limited-time drops.
Why This Black Friday Is a Win for Cowboys Fans
- Authentic Team Merchandise — No knockoffs. You’re buying directly from the Cowboys’ official store. Dallas Cowboys Official Online Store
- Deep Discounts on Popular Items — With up to 50% off, you can finally pick up that premium jersey or sideline jacket.
- Gifts Made Easy — With clearance, sale and collectible options, you can check off your holiday shopping list for all of the Cowboys fans in your life.
- Official Quality + Peace of Mind — Free shipping, licensed gear, and reliable customer service make it a confident buy.